Fit Pro Blog

9 Guidelines for Trainer - and how to instantly accelerate growth
By Mike DAngelo

9 Guidelines for Trainers - and how to instantly accelerate growth

According to Goggle: The definition of Guideline is: A guideline is a statement by which to determine a course of action. A guideline aims to streamline particular processes according to a set routine or sound practice. By definition, following a guideline is never mandatory. Guidelines are not binding and are not enforced.
These Strategic Guidelines are for any Fit Pro, Trainer, Coach that when implimented will accelerate the growth their Fitness business. Whether you are a trainer, or if you hire trainers you should do these things to make accelerating the growth of your business easy. Today is the first day of the rest of your life and it is never too late to build your business. Plug these proven methods / guidelines into your business now and reap the benefits.

These are PROVEN to work. Consider these if you intend to do be around in this Industry for a while!


1. Reach out to ALL clients who you’ve trained in the last year:

If you do this from day 1 and all that info is organized, you'd have a detailed list you could refer too. Hopefully you've been doing this one way or another, if not, get crackin'!!! This is step #1.

Show all your former clients some love. Let them know your thinking about them. It's very easy to re-sell someone who knows, likes and trusts you. Hopefully you have personal and detailed info on each of them. When you've got this, you have all the ammunition you need to reach out in a personal way, with little effort and make an impact on them! Just letting people know you're thinking of them is always great for business.

In our book, it’s always a good time to check in on former clients.

If you are shy about doing this … then … Stop being so selfish! Yes, you’re being selfish, they probably still need your help!

Even reach out to the ones you know can’t train with you right now. Stay in contact regardless, they are still part of your clientele. You must assume they will come back to you … or at least refer you to their friends because you are so awesome!

Maybe they’ll hit you up in 6 months or a year. Building a personal training practice is about serving customers when they need your help. Clients will come and go in and out of your program. By staying in contact with all of them in some capacity, you leave the door open for them to come back

2. Re-evaluate current clients:

Put the hammer down on the customers you have right now. They are your bread and butter. Double down on their results. The power of re-evaluating progress is astounding. Whether you show progress … or even lack of progress … both motivate clients to take more action. For REAL! Trust me!

Accountability on goals is gold. This will keep them focused with your help. Motivate and inspire them to be consistant. Believe in them. In order for this to work in your favor, you need to be constantly updating and reminding your clients on where they are in relation to achieving their goals.

In fact, your clients crave you to do this for them. When you do, they succeed.

3. Evaluate every potential new client and collect all the data you can:

Collect their data, seek to understand and use that data and goals to sell them the outcome they want. The more you know about a person (Their Goals, Motivations, Limitations, Challenges) the easier it is to sell them the results they want. Collect this critical personal info on everyone even if you know they won;t buy. Love them up anyway. Chances are, with the right follow up they will buy from you tomorrow.

No Data … No Foundation … No Business. This is a critical mistake many don’t understand and completely overlook. This is becasue no one is talking about this! You should have one strategic platform to collect personal health data and info for the short and long haul.

Organizing the personal details of each client and tracking their history with you, is the best business decision you can make.

As you grow your business and go from 10 client to 20 clients, or 50 clients to 100, or 500 to over 1,000 clients, you are going to want a centralized data platform. This literally gives you Superpowers to impact each and every client in a personal way. This is how you start and nurture the relationship.


4. Set Specific and Measurable Goals:

You need a simple way to set specific goals for your clients. This will keep them motivated and involved with the process and keep them consistent.

Give them an estimated time of completion. Doing so makes it easier to hold them accountable while keeping them motivated.

Clients appreciate when you hold their feet to the fire. Doing so becomes your most powerful tool.

Having as track record of client success is the simple and bulletproof way to get referrals. The shift in energy within your clients rubs off on their friends and family and next thing you knoiw you're getting referrals. Show clients a better vision of themselves. Then show them the easy steps to get there. Doing this builds trust.

Trust in your skill in bringing them to their goal.

5. Constant Communication:

To keep clients engaged mentally and reach out via e-mail / text to comfortably hold them accountable to THEIR goals. (Obviously, with a lot enthusiasm and shenanigans). Set 15 minutes aside, say 4pm on Friday, shoot every one of your clients a text and say: " Hope you have an awesome weekend! Eat super clean casue your worth it and get in your homework. In fact, text me after you get in your workout on your own on Sat to let me know! Thanks!"

It's even fun to throw in ... Can't wait to weigh you in on Tuesday! Whoop Whoop! Clients love this kind of attention. And if your anything like me, you love giving this kind of attention, why... becasue you know how well it works in getting your clients attention in "Gettin' it done!"

Encourage them in such a way that they not know want to do good for themselves, but also for you.

6. Set Dates for Re-assessments:

It has been said “The job gets done in the allotted time given.” If kids in High School didn't have dates their homework was due, do you think they would get it done? When you let the re-assessments slip by, you're also allow the accountability to slip as well. This is a BIG MISTAKE!

Not addressing this leaves you powerless with little to motivate and strive for. Bottom line: This is a dysfunction approach. This positions you poorly. You will always looking for new clients because you are not driving your currently client to the results they want.

And if your not tracking it ... what are you doing? Guessing? I hope not!

Clients are motivated by two things:

  • Seeing progress and ...
  • Not seeing progress. (Yes, I said that)

When they don’t see progress … they get disappointed in themselves. Not you!

They may fret to re-assess, but once they see the data outside of their own skin … it re-frames their perspective … and when motivated by your enthusiasm ... makes it easy to get them engaged and re-committed.

Of course, they go nuts when they see progress. All you have to do at that point is set new goals.

7. Re-occurring Appointments:

Offer time slots for each client that works for both of you and get them to commit to a time slot week after week, month after month. Get everyone on re-occurring appointments. This is what is best for both your schedules. The more structure you can deliver to them the better. Nothing is a greater waste of time than constantly going back and forth about training appointments. This lack of structure makes it easier for a client to bail, and we don't want that

Beginning of every month, set the entire schedule for everyone. Get each client to confirm to their schedule for the next month. You should know 4 weeks out iof they are going way on vac tion. This tip stabilizes every trainer who impliments it.

It is inefficient otherwise and “ain’t nobody got time for that!” You are wasting a tremendous amount of time constantly scheduling clients for differant times each week, or worst yet, saying, I'll text you for appointments next week. WHAT? No, no, no! That is not a solid program everyone can depend on. Consistancy is key.

Flying by the seat of your pants with you appointments is not Professional. You need to be able to project income, see the holes in your schedule and fill them in a heartbeat when opportunity strikes.

Stop leaving money on the table being wishy washy about your schedule and your availability.

8. Set Expectations with Fun, Enthusiasm and Joy

Getting into great shape should be fun. By shining a light of fun, enthusiasm and joy into the picture, it raises the vibration of the interaction and that always leaves people better than you found them, including yourself. So keep it positive and have fun! This is approach support healthy life change.

When they can feel your enthusiasm and joy for what you do and how you share that with them, it makes them step up to the plate on what they bring into the equation. YOU are going to help them get there quickly and it is going to be fun. In a sneaky, yet delivberate way, this also helps get "buy in" from the client and simplifies the sale. Be crystal clear about what is going to happen and be confident in their ability to make it happen. … your confidence in them assists them in their expectation of themselves.

9. Quality Service:

Being organized and presenting yourself Professionally through the process gives you a competitive advantage. The best news is thanks to technology this is all very easy. And believe me, it never used to be, it used to takes hours a week to do this and now it takes minutes, and in some cases seconds.


Filing cabinets are so old school. Technology simplifies this nightmare.

When you lack systems to keep you organized intelligently ... you spend more time trying to manage chaos and end up getting no where. Opt-in below for more information if we can assit you implimenting thes eguidelines into you business instantly. Whether you are a trainer, or the manager of trainers, these guideline will deeply impact your business.

Mike D'

We'll give you everything you need to simplify these Guidelines:

Client Tracking Platform for your Fitness Business (New Technology)

Serve clients exceptionally well with this new platform. Simplify accountability and accelerate growth through retention. This system for Fitness Professionals will streamline this in less time automatically. Empower yourself with tools designed to accelerate growth by plugging your leaky bucket, we show you how. Once you see it, you will understand why it works so well.

Best Assessment and Sales Protocol to consider
By Mike DAngelo

Best Assessments and Sales Protocol for the General Fitness Market - Brought to you by BodyEvolver

We took a poll of Fitness Professionals who have a track record of success. These assessments are simple, easy and address varying aspects of the fitness equation. These best assessments do not require any additional certifications. Those who do them succeed... and they have the data to back it up the success.

If you are not creating a track record of success, success will be illusory.

Here are the Steps Broken Down:

Step 1: Document client data the day you meet them ... and of course BRING THE FUN!

Step 2: Manage the "personal" with enthusiasm and joy. (This spurs client inspiration)

Step 3: Re-assess data points to show success is happe...

Empowering your clients to make change.
By Mike DAngelo

Client empowerment is a major part of our job. If we don't empower them, they do not change. If they do not change, we are out of a job.


Regardless of how great our training programs are, at the end of the day if you are unable to get them actively engaged in the process, you'll quickly lose them


We all know what I am talking about. Who knows what's going on inside their head. Most of the time it is a lack of belief in themselves.


THESE Results ARE Typical ~ NEW ~ Scientific Research
By Mike DAngelo

New Research: Weight Loss ... and Maintenance of Weight Loss

In this blog you will learn about 2 published research studies every personal training and health club owner should know.


1. During the 6 Month Weight Loss Study:

  • 1,269 pounds of fat was lost
  • 279 pounds of muscle gained

2. The following 9 Month Weight Maintenance Study:

  • The progress continued
  • Remarkable

Who, What, Where, When, How:

Dr. Westcott is an exercise science icon and one of my personal heroes in this Industry.

His life’s work has been nothing short of massive when you consider 30 plus years of dedicated research, quite a few books, a lifetime of published research, tons of articles and tens of thousands of questions answered. I can guarantee if you know anything about fitness and resistance training, Dr. Westcott’s work has been a large part of what you've learned, including what you studied when you got certified.



How to drive Summer business:
By Mike DAngelo

What to do when business is slow


Mid-summer is often the slowest time of year for most health Clubs and personal trainers. This may leave you feeling like you are not in your control, and you are subjected to seasonality (I think I made up that word) and that kind-of stinks. This is particularly true for those who do not have systems in place to ensure summer business does not drop off.

If this sounds familar, here is a proven strategy that always worked for me.

Priority # 1: Deeply focus on the clients you currently are serving. (Text them to remind them to eat clean over the weekend, or to drink more water, remind them you are going to weigh them in!)

Priority # 2: Schedule yourself an hour or so to update every single clients file you have in th...

Client Intake + Management = Accelerated Growth
By Mike DAngelo

Retention made easy with automatic organization.

This new approach will leave you asking if a better way exists: Client Intake + Management = Accelerated Growth
In the last six months, we have witnessed an amazing correlation between: 1. Increased collection and management of client intake and 2. An increase in monthly training revenue.

Does your fitness business need a new approach?
By Mike DAngelo

Does your fitness business need an upgraded approach?

Imagine serving your clients so well, they would never consider training anywhere else?

A solution that help you do this exists, but nobody is going to tell you about it.

If you own or manage a personal training business, whether one studio / gym or multiple locations and are not sure how to ensure growth as time marches on ... keep reading.

To survive in today's competitive market, you need tools to help you sell your services, as well as plug the leaky bucket of clients leaving your program ... affectionately referred to as retention.


Trainer Education in Boston - (Sat May 19th)
By Mike DAngelo

Trainers in New England -


CEU Trainer Education - Boston May 19th Saturday 1-5 (Next Weekend)

Anchor Point Training Workshop

Location: Clientel3 364 Boylston St. Boston, MA 02116

Bonus: Walk with $200 in Anchor Point Training Gear … yeah, you read that correctly.


Should I laugh or cry?
By Reynaldo Lacdoo

What do you know?

Whenever I hear individuals or companies say “Oh no, we don't assess clients. Our clients don’t like that and we don't want them to feel bad.” I find myself stuck between wanting to both laugh and cry for them.

Fitness Professionals today need a show their value. Some of you reading this, probably, and hopefully do assess your clients. Quite a few of your do not re-assess as deliberately as you could. Trust, motivation and delivering results is your competitive advantage.

But sadly, many don't know what they don’t know. The comfort zone of choosing not to take assessing as a simple and critical part of the process results in a lack of opportunity for all.

All of you know something about what I am about to d...

The Decline of Human Health
By Denessa Bacallan

The Decline of Human Health

Understanding the coorelation between blood pH and disease is incredibly simple. Let me share what I am learning.

Human health is in massive decline for good reason. If you are not familiar with the material in this article, consider it a wake-up call.

If every Fitness Professional understood this and communicated it to every training client ... we would accelerate improvements in health and decrease disease instantly.

The majority of the food and marketing Industries are literally, consciously and unconsciously, poisoning humans. That is why human health is in massive decline.

Unfortunately, that means everyone is a victim here and few understand where to turn. Most Doctors do not understand this, and I have trained plenty in Boston, ma...

"The future belongs to those who truly serve their customers."

Be so relevant and meaningful to your clients, that they never leave your program. 

We simplify this for you. Once you see it, you will instantly understand why it works so well.