Is your retention game Spot On?
If your client retention game is 'Spot On" then you know that building a consistently profitable personal training business is not hard. The problem is most trainers and even facilities do not retain clients because the majority of them are not actually showing their customers progress.
When you do this out of the gate, (First 3 months) it gives clients reason to train with you and come back to you for your services for the rest of their lives.
In this "Fitness Retention Podcast" we discuss how to retain clients by simply delivering results. The trick is ... those results need to be objective.
Difference between Subjective feedback (BAD) and Objective feedback (GOOD):
Subjective results are based on the thoughts and opinions ... and not facts. Objective feedback lays out the reality of a situation for an honest perspective based in facts and figures. The intelligence of this approach assists the trainer in removing unnecessary drama the client may be battling with based upon their thoughts and opinions. This objective approach puts everyone on the same level playing field.
(This is why running performance assessments and body comp data on clients is critical)
Relying on subjective feedback (looking in the mirror is subjective feedback) alone keeps client left in dysfunction and does not empower them to step out of the same dysfunction that resulted in them needing the help of a personal trainer.
This is where trainers (and companies that hire personal trainers) can really accelerate growth. The really crazy thing is that very few are looking at this "bulletproof" solution even though that solution is right under the nose of every single personal trainer.