Should I laugh or cry?

By Reynaldo Lacdoo

What do you know?

Whenever I hear individuals or companies say “Oh no, we don't assess clients. Our clients don’t like that and we don't want them to feel bad.” I find myself stuck between wanting to both laugh and cry for them.

Fitness Professionals today need a show their value. Some of you reading this, probably, and hopefully do assess your clients. Quite a few of your do not re-assess as deliberately as you could. Trust, motivation and delivering results is your competitive advantage.

But sadly, many don't know what they don’t know. The comfort zone of choosing not to take assessing as a simple and critical part of the process results in a lack of opportunity for all.

All of you know something about what I am about to discuss. The question is: Where are you on the spectrum?

If you have read this far, thank you! I know many of you are exceptional at what you do, and it’s is an honor to know you. Thank you.

But for those of you who are, like most, struggling ... read on.

Beware and Be Aware

After 25 plus years of personal training and 14 years of providing software for fitness professionals and health club owners… it is astounding to me that so many fit pros do not have a system in place to document all the things that truly matter when delivering personal services to their clients.

Everyone says, “Yeah, yeah, we assess clients and help them make progress.” Yet when pressed on the issue, most fall incredibly short in providing the kind of meaningful services that solidify a company’s presence in a community.

This is why most fitness professionals and health clubs struggle.

The problem is, they don’t understand there is a direct correlation between their success as a fitness professional and their clients’ success as fitness enthusiasts. It's the trainers that don't assess their clients that are struggling to build a real business.

All successful companies do this, and one-on-one and group personal training is no different. Yet so many continue to tip-toe around this crucial step.

If you're not assessing you're guessing.

  • You’re not serving your client to your full potential.

Things that get inspected get respected.

  • This is how you gain a clients’ trust and anchors your accountability.

Clients love it more than you know.

  • Your perspective needs to change … reference the video at the bottom.

The more you document, the easier it is to illustrate progress.

This is how you motivate your client to keep getting results that bulletproofs their journey training with you.

If you are not following these simple guidelines, you are not serving your clients to the of your ability, nor are you able to hold them accountable for their part in the process. Failure to do this exposes you and your client to all the reservations, insecurities and old drama that has been holding them back in the first place.

Gather Evidence

You need to “document data”, for easy reference, to be able to call your client out on their bull-you-know-what...

And not just body fat data; I am talking about all those things that are going on inside the heads of your client. Listening and documenting the words they say hold tremendous power. These are all the things that directly impact the decisions they make each day.

When you diligently document the details of your first conversation, your chances of success will be greatly enhanced. Do not put this to chance. Put it into action and see what happens.

As fitness professionals, we love to understand our clients and accept them for where they are. What's crazy, is how powerful their own words can be when you use them to remind them of what we are trying to do. That is why you want to document.

This is what is best for the client.

However, you will never remember everything. That is why you should be writing everything down. The more you document, the more you can reference and use that personal info and insight to remove whatever obstacles are hindering their success.

Ask Yourself

  • Would you invest your money with a financial advisor that doesn't track whether they're making you money or not?

  • Would you go to a doctor that didn't assess whether you were healthy or not?

Of course you wouldn't. That would be insane because there is no display of value.

If you're not showing clients their reality… then what are you doing?

Are you supporting their bad habits, or are you working to guide them in forging better ones?

To help individuals get to a healthier place you need to document the important stuff… and that is both subjective and unique to every client.

Collecting client baseline info is the hallmark of exceptional trainers. It also makes building your business easy.

The Answers You Should Document

Start with what is going on in their head: Be specific here!

  • What are their goals and why?

  • What are their motivations and why?

  • What inspires them?

  • What are their fears?

  • What are their frustrations?

  • What are their challenges?

  • What has worked for them in the past?

  • What have they tried that they hated?

Then document what is going on with their body:

  • Physical conditioning and limitations you need to address first?

  • What are their risk factors in regards to their levels of body fat?

  • What physical assessment would be best to get a baseline on this particular client?

  • Possible Assessment To Measure:

    • Balance

    • Mobility

    • Stability

    • Strength - (Example: Push-ups till failure)

    • Whatever is appropriate for this client

Gathering this information gives you the power to hold clients accountable, and that is the power you need.

Paint a Picture

If you intend to grow your fitness business, you need to be documenting “personal” info in order to maximize your ability to cater to the personal needs of each client. By referencing this info and updating it along the way, you provide yourself and your client with a clear illustration of their fitness journey.

You must also believe more in the client than they believe in themselves ... and preach it!

This is where you find the power to change a client's life.

Your job is not only to motivate and inspire them, but to help them visualize the progress that they've made. If you're not documenting personal details, assessing and reassessing, then your business is going to struggle, and so will your clients.

Do not be another failed statistic.

More than 9 out of 10 trainers fail.

Ever wonder why?

If this sounds like you, my recommendation is to change your ways now. If you can’t, maybe personal training isn’t for you.

Don’t Be Lazy

Develop a system that will help you to document and organize all of your information, and automate your Follow-Up. If you get lost along the way, let me know and I'll get you back on track.

If you want to do it the old school way, grab a notebooks and a filing cabinet, print up some program cards and get cracking on documenting what really matters. Do not embrace the haphazard approach of winging it, which ultimately leads to failure.

A much easier option is to leverage online technology designed to do this for you. Your new cutting edge technology is waiting for you here. (Trust us: It’s far more efficient than old-school pen and paper or excel methods … but both work.)

If you want to be successful as a personal trainer, you have to deliver results.

If you're going to deliver results you need to show clients the progress that they've made. When clients see progress, on a computer screen, it motivates them to take more action and to set new and improved goals. This instantly accelerates client retention and the growth of your business.

We will show you exactly how to do it. In fact, it's already mapped out for you in BodyEvolver, complete with tutorial videos. You don't need any additional training or certifications.

All you need is your passion for fitness and serving others while doing what you love.

The system is designed to simplify how you reference the information about anyone client, along with your entire clientele.

You will only realize the significance of this when you try it. The sooner you put this into practice the better.

If you don’t believe me, watch these videos below.

Dedicated to Fit Pros who are client focused and result driven. Building a self-sustaining fitness business is not hard with the right approach and tools.


Watch the videos below for reference. It is all very simple and I can't wait to show you how to do the exact same thing!

BodyEvolver Testimonial

Together, we'll make your fitness business significantly better.

Jason Leenaarts - RevFit

Jason randomly sent us this testimonial. We love helping our family of trainers!! Thank you Jason!! To learn more click this!

Get more info here.