Fit Pro Blog

Jun
07
Personal VS Ignorant Trainer
By Mike DAngelo

It's amazing how much opportunity there is to be successful in our Personal Training Industry, yet so few are experiencing that success. Most trainers fail, not because the do not give great workouts, but because their approach needs some simple adjusting.


Other than the obvious collecting and tracking of client data ... many trainers fail at making themselves approachable to potential training clients. Here are a few tips that speak to how you can impact everyone around you. After the video, I plugged in a few more serious considerations.


Here is a quick 5 minute video that goes into simple ways to expand your influence and approachability on the gym floor and inside your facility.




Personal T...


Apr
12
NEW Approach to Client Retention ( right under your nose)
By Mike DAngelo

Is your retention game Spot On?



If your client retention game is 'Spot On" then you know that building a consistently profitable personal training business is not hard. The problem is most trainers and even facilities do not retain clients because the majority of them are not actually showing their customers progress.


When you do this out of the gate, (First 3 months) it gives clients reason to train with you and come back to you for your services for the rest of their lives.





In this "Fitness Retention Podcast" we discuss how to retain clients by simply delivering results. The trick is ... those results need to be objective.



Difference between Subjective feedback (BAD) and Objective feedback (...


Mar
12
9 Guidelines for Trainer - and how to instantly accelerate growth
By Mike DAngelo


9 Guidelines for Trainers - and how to instantly accelerate growth



According to Goggle: The definition of Guideline is: A guideline is a statement by which to determine a course of action. A guideline aims to streamline particular processes according to a set routine or sound practice. By definition, following a guideline is never mandatory. Guidelines are not binding and are not enforced.


These Strategic Guidelines are for any Fit Pro, Trainer, Coach that when implimented will accelerate the growth their Fitness business. Whether you are a trainer, or if you hire trainers you should do these things to make accelerating the growth of your business easy. Today is the first day of the rest of y...

Mar
06
Best Assessment and Sales Protocol to consider
By Mike DAngelo

Best Assessments and Sales Protocol for the General Fitness Market - Brought to you by BodyEvolver


We took a poll of Fitness Professionals who have a track record of success. These assessments are simple, easy and address varying aspects of the fitness equation. These best assessments do not require any additional certifications. Those who do them succeed... and they have the data to back it up the success.



If you are not creating a track record of success, success will be illusory.


Here are the Steps Broken Down:


Step 1: Document client data the day you meet them ... and of course BRING THE FUN!


Step 2: Manage the "personal" with enthusiasm and joy. (This spurs client inspiration)


Step 3: Re-ass...


Feb
15
Memo for the Operating Officer of your Fitness Business
By Mike DAngelo

Memo to the Operating Officer of your Fitness Business:


The new world of data is changing the game in every Industry, including the one we share. The power of database technology is undeniable and I'd like to share some innovations that are now available to you that have never been available before.


The ability to truly manage the relationship, results and retention side of your training department. This is fitness department management.


If you do not have systems in place to manage this, you end up with constant chaos and not really knowing what is going on with the people your trainers are serving. Unless you speak directly with each trainer who works for you and that is inefficient.


WATCH VID...


Jan
10
Empowering your clients to make change.
By Mike DAngelo

Client empowerment is a major part of our job. If we don't empower them, they do not change. If they do not change, we are out of a job.


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Regardless of how great our training programs are, at the end of the day if you are unable to get them actively engaged in the process, you'll quickly lose them


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We all know what I am talking about. Who knows what's going on inside their head. Most of the time it is a lack of belief in themselves.


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Getting through that junk, to get to the change, is priority #1.


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When you stay anchored doing whatever is needed to keep clients engaged to move them forward, everyone wins. Some clients this happens instantly, and others not so much. The best way to do this is to ...


Jan
07
Personal Letter: Happy Holidays and THANK YOU!
By Mike DAngelo

I wanted to take a few minutes and send you this short, personal email to wish you and your family a very happy holiday season. I also wanted to THANK YOU for supporting BodyEvolver this past year.


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Whether you’ve been subscribing for just a few months or for years (some over a decade) – I want you to know we truly appreciate you and your passion for sharing your light as a Fitness Professional.


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This year in particular we have grown and have learned a lot with the added features of our advanced reporting that is having tremendous impact on many of your businesses. If you are not currently aware of these reports and how to leverage them to accelerate the growth of your PT business,...


Oct
08
THESE Results ARE Typical ~ NEW ~ Scientific Research
By Mike DAngelo

New Research: Weight Loss ... and Maintenance of Weight Loss


In this blog you will learn about 2 published research studies every personal training and health club owner should know.


(VIDEO BELOW)


1. During the 6 Month Weight Loss Study:



  • 1,269 pounds of fat was lost

  • 279 pounds of muscle gained


2. The following 9 Month Weight Maintenance Study:



  • The progress continued

  • Remarkable


Who, What, Where, When, How:


Dr. Westcott is an exercise science icon and one of my personal heroes in this Industry.


His life’s work has been nothing short of massive when you consider 30 plus years of dedicated research, quite a few books, a lifetime of published research, tons of articles and tens of thousands of questi...


Aug
31
C'est la vie Summer. You were AMAZING !!
By Mike DAngelo

OK, sorry not sorry.


I took the Summer off more or less.


Well, I did get married ... to Tara, my rock, confidant and best friend. After years of love, compassion, deep sharing and parenting ... we got hitched! Pics of the shenanigans are on my Facebook page. Not to mention, Spider-man made a cameo appearance! Check out the link.


Since our honeymoon in Montauk, an awesome little surf town, I have been consuming knowledge and insights that must be shared, for the greater good.


So here goes! There are some in this blog with more to come.


Some very interesting science discoveries, as well as new emerging ways to look at your business. Once you see it, you'll instantly want to implement for the greate...


Jul
07
How to drive Summer business:
By Mike DAngelo

What to do when business is slow

GO SURFIN"!! HA



Mid-summer is often the slowest time of year for most health Clubs and personal trainers. This may leave you feeling like you are not in your control, and you are subjected to seasonality (I think I made up that word) and that kind-of stinks. This is particularly true for those who do not have systems in place to ensure summer business does not drop off.


If this sounds familar, here is a proven strategy that always worked for me.



Priority # 1: Deeply focus on the clients you currently are serving. (Text them to remind them to eat clean over the weekend, or to drink more water, remind them you are going to weigh them in!)


Priority # 2: Schedule y...


"The future belongs to those who truly serve their customers."


Be so relevant and meaningful to your clients, that they never leave your program. 


We simplify this for you. Once you see it, you will instantly understand why it works so well.